L’Oréal Travel Retail has added Sì Passione to the Giorgio Armani Sì fragrance line. The scent is available now in travel retail worldwide.
Sì Passione, born from the same olfactory signature as the original Sì, is described as a powerful reinvention of the signature Armani fragrance. Key fragrance notes include pink pepper, rose, jasmine absolute and cedarwood.
The Sì Passione flacon translates the curves of the signature Sì silhouette into a colourful new embodiment. It features a golden ring around the neck and a teardrop stopper.
Actress Cate Blanchett reprises her role as the face of Giorgio Armani Sì fragrances. In the ad campaign she is dressed in scarlet against a carnation red backdrop.
