USA. Swiss luxury perfumes specialist Gisada has made its US travel retail debut with a pop-up store in partnership with 3Sixty Duty Free at Dallas Fort Worth International Airport.
Running from January through March, the activation inside the 3Sixty Duty Free Center store has been drawing strong traveller engagement, the brand owner noted.
The promotion showcases the fast-growing brand’s key Prestige collection, including Ambassador, Ambassadora and Titanium.
The campaign underscores Gisada’s ongoing global expansion, now with a presence in 92 countries. It also reinforces the brand’s commitment to travel retail, bringing its distinctive and premium fragrances to a wider audience.
Gisada Switzerland Head of Business Development Giorgio Tassone said: “We are proud of Gisada’s continued growth and remain committed to offering high-quality fragrances that resonate with consumers worldwide.
“Entering the US market is a significant step in expanding our global footprint and reinforcing our presence in the international landscape. We thank 3Sixty Duty Free for this valuable opportunity.”
3Sixty Duty Free Vice President, Buying Jeanine Pollakusky added: “3Sixty is delighted to partner with Gisada to bring its fragrances to travellers at our DFW Center store. This trial reflects our commitment to offering diverse and high-quality brands in travel retail.” ✈
