CHINA. Givenchy Beauty Travel Retail Asia Pacific, part of LVMH Beauty, marked Golden Week (1-7 October) with an exclusive makeup show at its boutique at the cdf Sanya International Duty Free Shopping Complex.
The event and supporting activities were held in partnership with China Duty Free Group.
The event had a ‘Forbidden’ theme and focused on the Le Rouge L’Interdit Satin, Givenchy’s new lipstick collection with an ultra-radiant finish – L’Interdit means ‘forbidden’ in French.
Renowned Chinese makeup artist Chunnan was the star of the makeup show. Chunnan showcased three makeup looks inspired by the latest beauty trends and Givenchy’s ‘multi-sensory luxury’ beauty ethos.
For one day only, Chunnan served as a ‘Forbidden Store Manager’ at the Givenchy flagship and offered one-on-one makeup consultations using some of Givenchy’s most popular products, including the Prisme Libre 4-Color Loose Powder and Prisme Libre Skin-Caring Glow Cushion.
The makeup show was accompanied by a live music set by KOL DJ Cara which incorporated light, scent and sound. DJ Cara interpreted Givenchy’s couture makeup looks as a stylish soundtrack to captivate audiences.
Givenchy Beauty Travel Retail Asia Pacific Senior Area Manager (China) Alice Geng commented: “Personalised brand experiences are playing a critical role in travel retail. At Givenchy, we continuously seek to deepen consumer connections through immersive beauty experiences.
“The Forbidden Makeup Show and the one-on-one VIP personalised services are examples of these innovative consumer experiences. The makeup show was elevated by a DJ light set, allowing our customers to fully experience the brand’s charm through visual, auditory and olfactory elements.”
Throughout Golden Week, Givenchy boosted customer engagement with a series of online and offline activities. The brand offered personalised makeup services tailored to different beauty styles. In addition, Forbidden-themed Givenchy content generated buzz on Chinese social media.
“My collaboration with Givenchy as a one-day Forbidden Store Manager was extraordinary, as the brand specifically incorporated musical elements to showcase its haute couture aesthetic,” Chunnan commented.
“It was also a rare opportunity to interact directly and closely with the customers. Providing them with a highly personalised beauty experience allowed me to better understand their current makeup needs.”🏝️
