TÜRKIYE. LVMH Group-owned fashion and beauty house Givenchy has partnered with Gebr. Heinemann and Unifree to host the multi-category Givenchy Summer House pop-up at Istanbul Airport F6 Terminal. It launched on 3 July and will run until the end of August.The vibrant 18sq m animation immerses travellers into the world of Givenchy, offering the brand’s fragrance, sunglasses and makeup lines. The colourful animation combines retro design elements with a sharp, geometric design inspired by a swimming pool.
The L’Interdit Eau de Parfum, alongside other fragrance and select makeup lines, is one of the animation’s core product highlights.
The GIV Cut Sunglasses, designed by Givenchy Creative Director Matthew Williams, is another focal point. The sunglasses feature a modern design with distinctive G-shaped detailing.
The sunglasses are produced by LVMH eyewear specialist Thélios. They are fully 3D printed, representing a new frontier in the sunglasses industry.
The Givenchy Summer House animation marks Givenchy Parfums’ first partnership with Thélios, which develops, manufactures and distributes the fashion house’s eyewear collections.
It underline’s LVMH’s strategy to create more synergies between its multi-axis brands across fashion and beauty and offer more memorable experiences for travellers. ✈
