TÜRKIYE. Givenchy Parfums (LVMH Beauty) has unveiled a sensorial fragrance activation at Istanbul Airport in partnership Unifree Duty Free and Gebr. Heinemann.
The activation – running from 3 March to 30 April in Terminal F6 – supports the launch of Gentleman Society Ambrée, the latest addition to the Gentleman Society fragrance line.
The 30sq m Event Lounge animation is designed to immerse travellers in the Gentleman Society world. The space is a blend of fragrance discovery and experiential retailtainment, anchored by an interactive car-racing simulator.
Travellers can also shop Givenchy’s heritage fragrance line L’Interdit at the animation.
French Formula 1 driver Pierre Gasly was recently named the new face of the Gentleman Society franchise. His career, which began in karting and advanced to the pinnacle of motorsport: Formula 1, reflects the “energy and with a charismatic elegance” of the Gentleman Society, the brand said.
Gentleman Society Ambrée opens with clary sage and juniper berries essence, layered with warm nutmeg. The fragrance reveals a floral-woody accord heart built around French orris concrete and narcissus absolute, alongside a quartet of vetivers and Australian sandalwood. It combines Peru balm essence, tasuki vanilla absolute and tobacco absolute for the base. ✈
