INTERNATIONAL. Global Lifestyle, the leading travel retail distributor of luxury lifestyle products, has opened a branded corner at Emerald Marketing Corp’s new Bon Voyage Duty Free boutique at the recently opened Hyatt Regency Hotel in Guam.
The 30sq m space showcases Scandinavian design brand Iittala and features a wide range of glass, metal and wooden lifestyle products. A back wall unit, including a large promotional window display, together with several table counters have been dedicated to the brand, whose designs includes the iconic Birds by Toikka, the Origo and Bottna china collections, Alvar Aalto vases and glassware from Aarne Göran Hongell.
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Iittala’s 30sq m space at Emerald Marketing Corp’s new Bon Voyage Duty Free boutique in Guam’s Hyatt Regency Hotel |
Visible from all areas of the duty free store, the wide range of Iittala lifestyle products marks a fresh product category for the retailer.
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Delighted: Melvin Broekaart |
Commenting on the new space, Global Lifestyle Managing Director Melvin Broekaart said: “This is a great location for the Iittala brand and we are very proud to be working with Emerald Marketing. We are delighted with the space they have created and to offer a wide assortment of products to a consumer group that is a key target audience for Iittala. The visiting nationalities, including those from Japan and Korea, are very keen on Scandinavian design and lifestyle items.”
Commenting on the display in the new store, which opened in August, Bon Voyage Duty Free General Manager Mitsuru Okamoto said: “Iittala is becoming increasingly popular with young families in this region. People are very attracted to Northern European design. We wanted to create great impact in our store and therefore dedicated a large area to Iittala, including a window display. Before introducing the brand we did not have any lifestyle home products, and this new listing has made us the first boutique offering such design items in Guam.”
Due to the success of this launch, there are plans for Global Lifestyle to introduce other brands to the category at Bon Voyage Duty Free.
Noting the importance of this emerging category, Okamoto added: “This is a new and important category for duty free. Home and lifestyle products are very popular with consumers and for sure make an attractive offer in-store. I think we have a great opportunity to show people these new lifestyle products and it should be presented in a fashionable and creative way. I believe Global Lifestyle is successfully establishing a new and exciting category for duty free.”
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Fresh concept: Iittala’s area features a back wall unit, a large promotional window display and several table counters | |
GLOBAL LIFESTYLE AT TFWA WORLD EXHIBITION
In other news, Global Lifestyle will be exhibiting for the first time at the TFWA World Exhibition in Cannes next month (Stand number: Blue Village F18). A select collection of lifestyle products from the Global Lifestyle portfolio will be on display.
About Global Lifestyle
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Global Lifestyle was established by Managing Director Melvin Broekaart in 2007. With several years’ experience in the global duty free market, Broekaart recognised the potential for luxury lifestyle products and set about developing a portfolio of world’s leading brands. Aiming to provide retailers in the global travel retail market with the best brands in home and lifestyle design, he believes this new category offers duty free operators, both large and small, with an exciting assortment of products that are in high demand by consumers worldwide.
Global Lifestyle works with each of its brand partners to develop bespoke solutions for travel retail, including merchandising, product assortment and product training. Global Lifestyle is now the leading distributor of lifestyle products in travel retail. The Global Lifestyle brand portfolio includes Iittalla (www.iittala.com), SIGG (www.sigg.com), Peugeot (www.peugeot-moulins.com), Lexon (www.lexon-design.com) and Le Creuset/Screwpull (http://www.lecreuset.co.uk/en/Products/Screwpull).
Global Lifestyle has offices in São Paulo and Dordrecht, the Netherlands, and a dedicated
bonded warehouse operation also in Dordrecht.
For details, contact Melvin Broekaart, Managing Director, Global Lifestyle, Brazil office tel: +55 11 3717 434,
Netherlands office tel: +31 78 653 4579, fax: +31 78 653 458, or e-mail mbroekaart@global-lifestyle.com
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