CHINA. As part of our information-sharing agreement with leading Chinese consumer platform Globuy and its sister company TripurX, The Moodie Davitt Report is delighted to present the results of the annual Globuy Travel Retail Consumer Awards for 2020, the sector’s most ambitious consumer recognition programme.
For the second year, Globuy’s consumer-driven awards has ranked the most popular brands — broken down by 18 sub-sectors — on TripurX’s WeChat Mini Programme, which has over 10 million users. Globuy is the social media arm, while TripurX is the ecommerce arm of the Chinese digital travel retail platform.
Globuy, via The Moodie Davitt Report, has been publishing the various sub-sectors’ results over recent weeks.
Globuy, well-established in its mission to become ‘the KOL of Chinese travel retail,’ has 800,000 followers and an average monthly audience of 1.5 million views for its WeChat social media platform promoting new launches, product availability, promotions, and special offers.
The Globuy Travel Retail Consumer Awards 2020 recognise the most popular products based on a series of criteria. These include the most consumer views on TripurX and the highest rankings on the TripurX e-shop platform’s Shopping Cart Index. TripurX is a sister company to Globuy and its e-shops cover multiple locations, including the travel retail hotspot of Hainan and many others.
The categories and sub-categories are:
护肤榜 skincare
1. 卸妆 make-up remover
2. 洁面 facial cleanser
3. 化妆水 toner
4. 精华 essence/serum
5. 面霜&乳液 cream & lotion
6. 眼霜&眼精华 eye cream & eye essence
7. 面膜 mask
8. 防晒 UV protector/sunscreen
9. 护手霜 hand cream
10. 身体乳 body lotion
彩妆榜 cosmetics
1. 隔离 make-up base/primer
2. 粉底 foundation
3. 眼影 eye shadow
4. 腮红 blush
5. 润唇膏 lip balm
6. 口红 lipstick
7. 定妆 setting powder/spray
8. 香水 perfume
Bonus categories:
- Wines & Spirits 洋酒类 (announced below)
- Men’s Cosmetics and Fragrances 男士香化 (announced below)
Sources: Views and users’ behaviour database on TripurX
Range: e-shops in TripurX including Shanghai, Hainan and others
Evaluation period: 2020-1-1 ~ 2020-12-31
We reveal the final set of winners as part of two bonus categories introduced by Globuy into its annual travel retail consumer awards. The two categories — Liquor and Spirits 洋酒类 and Men’s Cosmetics and Fragrances 男士香化 — were a late addition into the awards due to their popularity amongst TripurX users.
Top 10 Wines & Spirits 洋酒类
- Martell Cordon Bleu Cognac
- Chivas Regal 12 Year Old Blended Scotch Whisky
- Bacardi White Rum
- Baileys Original Irish Cream
- Aberfeldy 12 Year Old Single Malt Scotch Whisky
- Bottega Petalo Moscato Sparkling Wine
- Penfolds Bin 407 Cabernet Sauvignon
- Hennessy VSOP Cognac
- Courvoisier XO Cognac
- Hibiki Suntory Whisky ‘Japanese Harmony’
Pernod Ricard-owned Cognac House Maison Martell’s Cordon Bleu Cognac was named the most popular spirit on the TripurX platform. It achieved a 98.4% Shopping Cart Index score.
The top ten finalists were selected from 696 drinks SKUs on TripurX and excluded any local brands.
As reported, Pernod Ricard Global Travel Retail recently opened a Maison Martell travel retail boutique – the brand’s first in the channel – at China Duty Free Group’s Sanya International Duty Free Shopping Complex in Hainan.
Note: The Moodie Davitt Report Founder and Chairman Martin Moodie interviewed TripurX Founder Kan (Arthur) Cong in the special Hainan-focused edition of The Moodie Davitt Magazine. Click here to read the latest issue.
Top 10 Men’s Cosmetics and Fragrances 男士香化
- Biotherm Homme Aquapower ‘Hydration Power’ Duo
- Dior Sauvage Eau de Parfum
- Biotherm Homme Aquapower Oligo-Thermal Ultra Cleansing Fresh Gel
- Hermes Terre D’Hermes Eau de Toilette Duo
- Biotherm Homme Force Supreme Anti-Ageing Care Set
- Biotherm Homme T-Pur Anti-Oil and Shine Purifying Cleanser and Ultra Absorbing and Mattifying Moisturising Gel Duo
- Shiseido Men Cleansing Foam
- Kiehl’s Age Defender Moisturiser
- Bvlgari Pour Homme Extrême Eau de Toilette
- L’Oréal Men Expert Hydra Power Refreshing Moisturiser Trio
L’Oréal-owned men’s cosmetics line Biotherm Homme dominated the rankings for most popular men’s cosmetics and fragrances on TripurX.
Biotherm Homme claimed the first, third, fifth and sixth spots in the top ten rankings – with Biotherm Homme Aquapower ‘Hydration Power’ Duo claiming the top prize.
TripurX rated the Biotherm Aquapower ‘Hydration Power’ Duo highly for its refreshing translucent gel texture, and its efficacy on various skin types.
It achieved a 98.9% Shopping Cart Index score and was chosen as the winner among 1,369 men’s cosmetics and fragrance products on the TripurX platform.
