CHINA. As part of our information-sharing agreement with leading Chinese consumer platform Globuy and its sister company TripurX, The Moodie Davitt Report is delighted to present the results of the annual Globuy Travel Retail Consumer Awards for 2020, the sector’s most ambitious consumer recognition programme.
For the second year, Globuy’s consumer-driven beauty awards has ranked the most popular beauty brands — broken down by 18 sub-sectors — on TripurX’s WeChat Mini Programme, which has over 10 million users. Globuy is the social media arm, while TripurX is the ecommerce arm of the Chinese digital travel retail platform.
Globuy, via The Moodie Davitt Report, is publishing the various sub-sectors’ results over recent and coming days.
Globuy, well-established in its mission to become ‘the KOL of Chinese travel retail,’ has 800,000 followers and an average monthly audience of 1.5 million views for its WeChat social media platform promoting new launches, product availability, promotions, and special offers.
The Globuy Travel Retail Consumer Awards 2020 recognise the most popular beauty products based on a series of criteria. These include the most consumer views on TripurX and the highest rankings on the TripurX e-shop platform’s Shopping Cart Index. TripurX is a sister company to Globuy and its e-shops cover multiple locations, including the travel retail hotspot of Hainan and many others.
The categories and sub-categories are:
护肤榜 skincare
1. 卸妆 make-up remover
2. 洁面 facial cleanser
3. 化妆水 toner
4. 精华 essence/serum
5. 面霜&乳液 cream & lotion
6. 眼霜&眼精华 eye cream & eye essence
7. 面膜 mask
8. 防晒 UV protector/sunscreen
9. 护手霜 hand cream
10. 身体乳 body lotion
彩妆榜 cosmetics
1. 隔离 make-up base/primer
2. 粉底 foundation
3. 眼影 eye shadow
4. 腮红 blush
5. 润唇膏 lip balm (announced below)
6. 口红 lipstick
7. 定妆 setting powder/spray (announced below)
8. 香水 perfume
Sources: Views and users’ behaviour database on TripurX
Range: e-shops in TripurX including Shanghai, Hainan and others
Evaluation period: 2020-1-1 ~ 2020-12-31
We reveal the seventh set of winners from Globuy’s annual beauty awards which showcase the most popular setting powders and sprays followed by the results of the most popular lip balm products on the TripurX platform.
Top 10 定妆 Setting Powders/Sprays
- Givenchy Prisme Libre Matte-finish Enhanced Radiance Loose Powder 4-in-1
- Nars Light Reflecting Pressed Setting Powder in Crystal
- Make Up Forever ‘Mist & Fix’ 12 Hour Makeup Setting Spray
- Make Up Forever Ultra HD Loose Powder
- Givenchy Prisme Libre Travel Loose Setting Powder (travel size)
- Decorté Face Powder
- Bobbi Brown Pressed Powder
- Clé de Peau Beauté Translucent Loose Powder
- Benefit Cosmetics Dandelion Ballerina Pink Blush & Brightening Face Powder Duo (travel size)
- Clarins Fix Make-up Setting Spray
The Givenchy Prisme Libre Matte-finish Enhanced Radiance Loose Powder 4-in-1 was named the most popular Setting Powder among TripurX users. The multi-coloured setting powder quad helps users achieve a well-balanced radiant look using colour-correcting green, purple and blue tones.
It achieved a 99.1% score on the TripurX Shopping Cart Index and was selected as the winner among 112 setting powders and sprays on the TripurX platform.
Top 10 润唇膏 Lip Balms
- La Mer The Lip Balm
- Parfums Christian Dior Lip Glow Colour Reviver Lip Balm Duo
- La Mer The Lip Volumizer
- Laneige Lip Sleeping Mask Ex in Berry
- L’Occitane en Provence Lip Balm Trio (Rose, Shea Butter, Cherry Blossom)
- Clé de Peau Beauté Lip Glorifier
- Estée Lauder Pure Color Envy Color Replenish Lip Balm Duo
- Givenchy Rose Perfecto Hydrating Lip Balm
- Jo Malone London Vitamin E Enriched Lip Conditioner
- Elizabeth Arden Eight-Hour Cream Lip Protectant Sunscreen Stick SPF 15 Trio
Swiss prestige skincare brand La Mer’s ‘The Lip Balm’ was awarded the most popular lip balm product on TripurX. It achieved a 98.4% Shopping Cart Index score and was ranked highly for its anti-inflammatory, cooling and repairing properties.
The top 10 finalists were selected from 276 lip balm products on TripurX.
Note: Look out for an interview with TripurX Founder Kan (Arthur) Cong in the special Hainan-focused edition of The Moodie Davitt Magazine, out later this week.
