BELGIUM. Godiva returns to the IAADFS Duty Free Show of the Americas this month (Stand number: 829) following what it says was another year of strong travel retail sales throughout the Americas.
“Sales have been driven by the success of Gems and Tablets in both North and South America markets,” said Godiva International Travel Retail Region Manager Americas & Caribbean Diane Buchanan. “We will continue to expand our business in the region, with a particularly strong focus on the South America emerging markets.”
In mid-February 2011, Godiva introduced the reworked Gold Collection, first launched at the TFWA World Exhibition last October. The collection is now available in new beribboned boxes and offers a wider selection of chocolates for greater giftability.
The Gold Collection boxes now have a single layer of chocolates in 14, 24 or 34-piece gift boxes. On opening, the full collection is revealed with each chocolate placed in an eye-catching arrangement rather than the traditionally-uniformed rows of chocolates.
The boxes are flat and compact, ideal for travelling and slipping into a carry-on or laptop case, Godiva said. A rich chocolate-brown satin ribbon wraps into a bow, offering a “more gift-giving and indulgent feel”. Each box offers selection of dark, milk and white chocolate as well as a balance of pralines, ganaches, caramel and mousse chocolates.
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(Left) Godiva’s Gold Collection, first launched in Cannes last October, has been reworked to offer a wider selection of chocolates for greater giftability; (Right) Godiva’s limited edition “˜Dessert Truffes’ is an exclusive 18-piece luxury box with dessert flavours such as Cheese Cake, Carrot Cake, Tiramisu, Moelleux au Chocolat and Sable aux fraises | |
In addition, this year will see the introduction of new flavours for both Gems and Tablets, along with a limited edition “˜Dessert Truffes’ which will be launched in April. This will offer an exclusive 18-piece luxury box with dessert flavours such as Cheese Cake, Carrot Cake, Tiramisu, Moelleux au Chocolat and Sable aux fraises.
“Godiva is committed to investment in travel retail and in 2011 will continue to partner with our customers to identify the best way to stimulate sales,” said Buchanan. “Our ongoing strategy is to bring a unique shopping experience to the traveller with personalisation options including boutiques, shop-in-shop and fixtures wherever possible.
“For retailers, Godiva offers a “˜full package’ including innovative new products, promotional outposts, sampling activities, PWP, GWPs, staff training and incentive programs. We see this as key to our continued growth within the region.”
For enquiries, contact Gerard Murray, Sales Director, Godiva Europe; tel: +32 2 422 1892; fax: +32 2 422 1973; e-mail: gerard_murray@godivachoc.com; or Diane Buchanan, International Travel Retail Manager North America & Caribbean; tel: +1 302 239 0802; fax: +1 302 239 1918; e-mail: diane_buchanan@godivachoc.com.
