BELGIUM. Godiva will present its seasonal collections for Chinese New Year 2012 and Christmas 2011 at the TFWA World Exhibition in Cannes next month (Stand number: Yellow Village F33).
Chinese New Year 2012
To usher in the Year of the Dragon, Godiva has created a new gift box with a contemporary graphic look and feel with prominent branding and “˜limited edition’ written in gold. The design is embossed for a premium finish and topped off with a gold ribbon.
The box – presented in our Moodie Magnifier below – contains 15 chocolates made with 12 recipes. These include five dragon-shaped chocolates made with single origin dark, milk and white chocolate, each reflecting the region from which the chocolate is sourced (dark – Ecuador, milk – Venezuela, and white – Dominican Republic).
The box will be available to travel retail from December 2011.
Christmas 2011
Also on show will be Godiva’s 2011 Christmas Collection, which comprises a selection of gifts in a bright red and gold festive design featuring classic holiday ornaments. In addition, the collection includes an assortment of seasonal chocolates including Sujets de Noel and Godiva’s bestselling Truffe Champagne.
The Christmas Gift Box is a classic box of 20 chocolates made with 15 recipes. They include seasonal flavours in white (orange and hazelnut praline), milk (praline bresilienne) and dark (vanilla cream) chocolate.
The Christmas Gift Box – Truffles contains 12 of Godiva’s signature truffles in nine recipes. It includes the exclusive Truffe Champagne, which has a dual centre of white and milk chocolate ganache with Champagne, in a milk chocolate shell and rolled in ivory sugar powder.
The Christmas Tablet Gift Pack is a pack of four Godiva tablets that mixes 72% dark chocolate and a limited edition white chocolate with peppermint candy cane pieces and a touch of peppermint. It comes in festive red and green packaging.
The Christmas collection is supported by a varied visual merchandising programme including outposts, wobblers, A4 show cards, posters and shelf talkers. Tailor-made proposals can be made according to customers’ needs. All are available for shipment from October 2011.
For trade enquiries, contact Antoine Khouzami, Godiva Vice President Global Travel Retail and EMEA Wholesale; tel: +32 2 422 1892; fax: +32 2 422 1973; or e-mail: antoine.khouzami@godiva.com.
