 |
Godiva has been given a 35sq m (376sq ft) shop to sell its extensive range of Belgian chocolates and gifts. |
FRANCE. Travel retailer Aelia has reported that sales of Godiva Chocolatier at the Eurostar zone of Paris Gare du Nord station, France, rose +25% above initial projections following the opening of the new gastronomy shop in March.
Godiva has been allocated a 35sq m (376sq ft) shop to sell its range of Belgian chocolates and gifts.
Godiva Travel Retail Manager South Europe William Legallais said: “Thanks to the excellent partnership that Godiva enjoys with operator Aelia, we have been given superb exposure of this new shop.
“The passenger profile, which is mainly British with a good percentage of business travellers, is perfect for our brand.”
Trade enquiries to Gerry Murray, Godiva, at +32 2 422 1790, or fax to +32 2 422 1715 or email: Gerard_murray@godivachoc.com.
MORE STORIES ON GODIVA
Godiva goes for the gourmet – 01/05/04
Godiva loves St Valentine’s Day – 07/01/04
Godiva describes its new vision for chocolate consumption – 15/12/03
Godiva unveils its nuttier side and new premium packaging – 19/09/03
