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Sculptinex aims to give consumers a lift in 2010 |
INTERNATIONAL. The Estée Lauder Companies’ GoodSkin Labs has further extended its anti-ageing portfolio with Sculptinex Instant ReSculpting Face Treatment with Tensine and Resveratrol. The product is rolling out in travel retail this month.
Introduced in 2004, GoodSkin is a dermatologist-formulated, fragrance-free skin care brand, with simple, colour-coded packaging that allows for self-diagnosis by skin concern.
Tri-Aktiline, the first product from the GoodSkin Labs, was launched in the US in 2006, before being introduced to Sephora Europe, and other selected international markets. It was followed in 2009 by the dual-system eye treatment Eyliplex-2.
Sculptinex Instant ReSculpting Face Treatment with Tensine and Resveratrol combines effective anti-ageing ingredients with a patent pending application device. According to the brand, it helps skin look re-sculpted and facial contours appear improved. With continued use, it helps skin boost its own natural collagen production, helping to enhance the skin’s look of elasticity, firmness and flexibility.
A key component is resveratrol, naturally found in the skin of red grapes and wine, and recognised as a potent antioxidant. It is claimed to attack free radicals which are the primary culprit in the ageing process, as they cause collagen breakdown and skin inflammation.
Sculptinex uses a patent-pending applicator tool that helps evenly distribute the formula for optimal performance, the brand maintains. To use, consumers should turn the tube to the “on” position, squeeze gently until product appears on applicator, then roll along facial contours in upward strokes.
GoodSkin Labs has conducted a series of studies to test the effectiveness of Sculptinex. According to the brand, clinical and sensory data showed that 64% of subjects reported [feeling/seeing] an immediate tightening effect, while after four weeks’ continuous use there was an up to 20% measurable increase in skin’s look of firmness.
After eight weeks of continuous use there was an up to 51% increase in skin’s lifted look, and an up to 39% reduction of appearance of lines and wrinkles.
MORE STORIES ON GOODSKIN LABS
Eyliplex-2 rolls out in travel retail – 11/05/09
Tri-Aktiline steps into the travel retail spotlight – 12/08/06
