The House of Metaxa has released a new limited-edition Metaxa 7 Stars designed by Greek lifestyle products specialist LoveGreece.
Metaxa 7 Stars by LoveGreece is being unveiled this month exclusively in Thessaloniki, Rhodes, Heraklion and Athens airports by Rémy Cointreau Global Travel Retail and Hellenic Duty Free Shops.
The new expression aims to add a “touch of summer and a contemporary Greek feeling” to the spirit.
The House of Metaxa International Marketing Director Arnaud Collas said: “We were pleased to invite a young designer brand, which is strongly rooted in the purest Greek lifestyle, to create its own interpretation of Metaxa 7 Stars for travellers during the summer.”
LoveGreece is a new label made from 100% Greek cotton products, aiming to offer “stylish souvenir clothing” with a focus on “Greek chic”. Its Founder George Hatzizahariou commented: “It was a dream come true to have the chance to collaborate with Metaxa, which to me is without doubt the Greek House with the strongest aura and the best international exposure.
“We created an exclusive interpretation of Metaxa 7 Stars, with the colours and graphic elements for which LoveGreece is famous, to make this limited edition really stand out. We are very proud of it.”
According to LoveGreece, the design was inspired by the label’s signature ‘evil eye’. Gold, blue and white colours evoke the Cycladic landscapes and architecture, the sun and its reflection on the Aegean Sea, as well as the spirit’s gold colour.
Hellenic Duty Free Shops Category Manager Foreign & Domestic Spirits Marketing Department Penelope Drakopoulou commented: “We are grateful for the fruitful co-operation we have enjoyed with Metaxa for many years.
“Metaxa 7 Stars by LoveGreece, available exclusively to travellers at Hellenic Duty Free Shops in selected airports during summer 2016, strengthens this partnership. Metaxa enhances our pride in being Greek.”
The promotion offers a LoveGreece tote bag, designed for Metaxa, with the purchase of two 70 or 100cl bottles of the limited edition.
To complement his work for Metaxa, Hatzizahariou has designed a Collectors’ Exclusive T-Shirt, available on www.lovegreece.com.gr during the summer only.
