Grey Goose vodka has been revealed as the official spirit partner of Virgin Galactic, operator of the world’s first commercial passenger flights into space.
The partnership was revealed last night at the Rose Space Center and Planetarium in New York by Virgin Galactic Founder Sir Richard Branson, Virgin Galactic CEO George Whitesides, Bacardi Global Category Director Premium White Spirits Ben Farlow and Grey Goose creator and Maître de Chai François Thibault.
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Left to right: Bacardi Global Category Director Premium Spirits Ben Farlow, Sir Richard Branson and Grey Goose creator and Maître de Chai François Thibault |
Grey Goose said it will “bring the space journey to life” through a range of experiences, exclusive content and a series of limited-edition packs.
The sponsorship will also be promoted at the Virgin Galactic launch location at Spaceport America in New Mexico, with signature cocktails being created to toast the new era of space travel. The first commercial passenger flights are planned for 2015.
Grey Goose creator and Maître de Chai François Thibault said: “This is a marriage of two brands who share values and a true sense that if you can imagine it, it can be done. Not only do we both follow the same long-term vision that the extraordinary can be achieved from acting on your beliefs, but we also look forward to celebrating this iconic cultural moment in time with those on the ground.”
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During the evening Sir Richard Branson introduced Virgin Disruptors, a thought leadership series supported by The Virgin Group |
Richard Branson said: “We are delighted that Grey Goose is joining us as a partner on our incredible journey. We share a passionate pursuit of the extraordinary which we look forward to celebrating together as the world’s first commercial spaceline builds and grow.”
Grey Goose previously partnered with Virgin Atlantic for the creation of the Grey Goose Loft at the Virgin Atlantic Clubhouse at London Heathrow Airport.
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The partnership was revealed at the Rose Space Center and Planetarium in New York |
