UAE. Bacardi Global Travel Retail (GTR) has partnered with Dubai Duty Free to release a limited-edition Grey Goose vodka. The expression celebrates the brand’s fourth year as a sponsor of the Dubai Duty Free Tennis Championships, which took place between 14 and 26 February, featuring tournaments for women and men.
Bacardi GTR said the collaboration offered Grey Goose a multi-media brand-building opportunity, both at the tournament and in Dubai Duty Free stores at Dubai International Airport.
The 43% ABV, limited-edition Grey Goose Original is available exclusively at Dubai Duty Free, with a RRP of US$52.50 (75cl).
Bacardi Global Travel Retail Regional Manager Middle East and Africa Sijesh Janardhan said: “We are thrilled to reinforce our long relationship with Dubai Duty Free by continuing the Grey Goose sponsorship of the Dubai Duty Free Tennis Championships.
“We have a long-standing relationship with Dubai Duty Free and, like them, we share a passion for tennis. Bacardi is in the business of helping people celebrate the moments that matter with our portfolio of premium drinks brands – including Grey Goose vodka – and this sponsorship is a perfect fit.”
Dubai Duty Free Executive Vice President and CEO Colm McLoughlin added: “We are delighted to have Grey Goose as an official partner of the Dubai Duty Free Tennis Championships for a fourth year. We are happy that we have sponsors reconfirm their support and many of our sponsors have been with the tournament for over 20 years.”
As reported, Andrey Rublev won the Dubai Duty Free Tennis Championships for men on Saturday, defeating qualifier Jiri Vesely 6-3 6-4 in the final. The doubles final saw Tim Puetz and Michael Venus overcome Nikola Mektic and Mate Pavic 6-3 6-7 16-14.
Jelena Ostapenko defeated Veronika Kudermetova 6-0 6-4 to claim the women’s Dubai Duty Free Tennis Championships trophy a week earlier.
