SOUTH KOREA. Shinsegae Duty Free recently unveiled a Dior boutique in Incheon International Airport Terminal 1, the Korean travel retail sector’s first ‘One Dior’ concept boutique, offering both women’s and men’s collections under a single roof.
“This milestone marks a groundbreaking achievement in the country’s duty-free industry, elevating the luxury shopping experience for international travellers,” Shinsegae Duty Free said.
In another first for Korean duty-free, the boutique introduces Dior’s women’s ready-to-wear collection.
“Bringing high-fashion apparel, known for its strong seasonal appeal, to an airport retail environment is no small feat,” the retailer said.
“However, through close collaboration with Shinsegae Duty Free, Dior has taken an innovative step forward, responding to the strong demand for women’s collections in the duty-free sector.”
The boutique showcases Dior’s 2025 Summer Women’s Collection, a modern reinterpretation of the brand’s signature 1970s sportswear aesthetics.
Inspired by tales of Amazonian warrior women, the collection features elegant designs in black and white, enhanced with stripes and Dior’s signature logo patterns.
Additionally, the boutique presents the Dior Amour capsule collection, an ode to love and romance that celebrates the powerful essence of femininity.
The collection includes a curated selection of apparel, footwear, leathergoods and accessories.
Shinsegae Duty Free said the launch has further solidified the company’s competitive edge in Incheon International Airport T1.
Looking ahead, the company plans to introduce a series of exclusive seasonal collections and limited-edition items tailored to special occasions and holiday seasons.
A Shinsegae Duty Free spokesperson stated, “As the first duty-free retailer in Korea to house Dior’s full women’s collection, we have received an overwhelmingly positive response since the boutique’s opening.
“By offering Dior’s complete line-up within a duty-free setting, we aim to create a fresh and distinctive shopping experience, reinforcing Incheon Airport Terminal 1 as a must-visit destination for global travellers.” ✈
