Groupe L’Occitane features as one of our Exhibitors of the Day on 11 November (alongside Edrington Global Travel Retail and Lagardère Travel Retail) during the Virtual Travel Retail Expo Buyers & Brands Bonanza Month.
To visit the Expo click here (note: If you have not registered to attend the Expo, you can do so here free of charge if you are involved in the travel retail sector).
The French wellbeing company is inviting Expo attendees to learn all about its sustainability and biodiversity efforts, as part of its mission to create a nature-positive world.
Across three sumptuous virtual environments, Groupe L’Occitane is highlighting its three core brands, L’Occitane en Provence, Elemis and Erborian. Each space highlights the distinctive visual identities of the brands, while also delivering Groupe L’Occitane’s core nature-positive message.
At the L’Occitane en Provence room, visitors will learn all about the brand’s biodiversity initiatives, how it is reducing waste on its travel retail exclusive sets, and introduces Cathy, the brand’s Immortelle producer.
At the Elemis room, which is fashioned to look like Knightsbridge in London, visitors can discover the new Pro-Collagen range; while the Erborian area features a ‘Scan & Play’ game and highlights the Skin Hero’s BB and CC Creams and new Super Serums.
As reported, L’Occitane Group developed an updated biodiversity strategy, which calls for a move towards a ‘nature-positive’ world. It presented the strategy at the IUCN World Conservation Congress in Marseille, France. The roadmap foresees the development of an action programme that embraces the entire value chain.
L’Occitane Group’s ‘nature-positive’ ambition requires no net loss of nature from 2020, a net positive state of nature by 2030 and a full recovery by 2050.
The biodiversity strategy is being jointly implemented alongside the company’s climate and human development goals. L’Occitane Group is currently on its way to achieving Net Zero carbon emissions by 2030 and becoming B Corp certified by 2023.
Virtual highlights
- Take a virtual hot air balloon ride and discover L’Occitane en Provence’s biodiversity and sustainability initiatives
- Travel to Knightsbridge in London and learn about Elemis’ Pro-Collagen range
- Scan & Play at the Erborian room to learn all about its best-selling BB and CC Creams
Where: Beauty and Wellbeing Zone at the Exhibition Pavilion
Wayfinding (you must be registered first): https://event.virtualtrexpo.com/?exhibition_type=exhibitionpavilion&room_id=loccitane-entrance&hide_controls=true
The Virtual Travel Retail Expo platform has been further streamlined with a much-enhanced and speedier log-in procedure, improved video loading speeds and continued navigational improvements.
In a bonus, registration (go to www.VirtualTRExpo.com) is complimentary from now and throughout the bonus month for anyone involved in the travel retail industry. Please note you cannot access the Expo without registration, and all delegates must first be verified as connected with the travel retail sector and are subject to qualification criteria.
Note: The Moodie Davitt Report has launched an e-newsletter, Sustainability Curated, in association with L’Occitane. It offers a curated selection of key sustainability stories in travel retail and beyond.
To subscribe free of charge please email Sinead@MoodieDavittReport.com headed ‘Curated Sustainability’. All stories are permanently archived on this website. If you would like to be added to its mailing list (or to those for any other Moodie Davitt titles), please click here.
