Coty has extended Gucci Beauty’s makeup offer with a foundation line. Éternité de Beauté is a 24-hour long wear, no-transfer foundation.
It is available in 40 inclusive shades in four undertone families: cool, neutral, warm and olive. Éternité de Beauté is available in Americas, Asia Pacific and European travel retail.
The formula has three key features. It offers a 24-hour wear and transfer-proof finish, full coverage with a single drop, has a breathable texture and blends luminous and matte finishes. It also protects the skin from sun exposure with SPF15 protection.
The foundation is made with a combination of high-skin affinity powders and coated pigments with a proprietary polymer technology, helping achieve long-lasting coverage. A single pump of the pigment-concentrated foundation allows for all-over coverage thanks to its flexible formula that blends with the skin.
Infused with Hyaluronic Acid and Black Rose Oil, the foundation has a breathable texture that boosts and maintains hydration while soothing the skin.
Notably, the foundation offers both a luminous and mattifying effect thanks to its use of Bamboo Powder which controls shine and minimises the appearance of pores.
The foundation is packaged in a sleek opaque glass bottle topped with an ivory cap and decorated with a gold-toned Gucci logo.
The Éternité de Beauté foundation completes the Gucci Beauty matte face routine for day-to-night beauty. Other products in the routine include the Sérum De Beauté Fluide Matifiant or Sérum De Beauté Fluide Soyeux to prime skin, the Poudre De Beauté Mat Naturel to set and perfect as well as the Poudre De Beauté Éclat Soleil and Blush De Beauté to add colour.
The Éternité de Beauté campaign is called ‘All Day, All Play’. Shot by Hong Kong-born French/British photographer Thurstan Redding, the campaign pays tribute to popular girl brands and follows a dynamic group of artists throughout a day in the recording studio.
The campaign features makeup by Gucci Beauty Global Makeup Artist Thomas de Kluyver with art direction from Lolita Jacobs & Jean-Baptiste Talbourdet-Napoleone.✈
