THAILAND. Gucci Beauty, part of Coty, has partnered with King Power International to open a dazzling gifting animation in King Power Rangnam, Bangkok.
It is running in the downtown duty free shopping emporium from 1 November to 31 December.
The animation, called #GucciBeautyWishes, is inspired by a luminous night garden.
Dressed in shades of pink, purple and blue — and featuring starry landscapes and floral motifs — the pop-up is a showcase for Gucci Beauty’s multi-axis portfolio of fragrance and makeup.
The activation spotlights the Gucci Flora, Gucci Bloom and Gucci Guilty lines at the interactive fragrance bar.
Travellers can also discover A Floral Verse, the newest addition to the Alchemist’s Garden collection, Gucci Beauty’s private collection.
At the pop-up, shoppers can learn about the art of scent layering and create bespoke scent combinations using The Alchemist Garden’s collection of perfumes, perfumed oils and scented waters.
A makeup counter encourages product discovery and invites shoppers to sample different Gucci Beauty looks, supported by Virtual Try-On. Beauty Advisors are on-site to help shoppers try on different makeup products from Gucci Beauty’s limited-edition holiday makeup range.
As a final flourish, customers can engrave their purchases and enjoy complimentary gift-wrapping services at the animation. ✈
