SPAIN. Luxury beauty and fragrance house Guerlain, owned by LVMH Group, has joined hands with Dufry to host an innovative triple-axis ‘Bee Garden’ animation in Josep Tarradellas Barcelona-El Prat Airport.
The animation is running throughout August and showcases Guerlain’s fragrance, skincare and makeup offer. The limited-edition Aqua Allegoria Harvest collection is the central focus of the animation and is highlighted via an array of immersive retailtainment features.
These include an Aqua Allegoria juice bar, engraving, skincare consultation, flash makeup and gifting services.
The Aqua Allegoria juice bar is a brand first feature offering travellers refreshing juices inspired by the scents of the Harvest Collection: Nerolia Vetiter, Mandarine Basilic and Rosa Rossa.
At the pop-up, travellers can personalise their Aqua Allegoria bottles with up to six charms and chords, a service which is exclusively available with Dufry and Barcelona Airport.
Travellers can also receive bespoke skincare consultations at the pop-up. Expert Beauty Advisors are on-hand to help identify their skin issues and offer personalised skincare recommendations using products from the Abeille Royale line.
To complete the experience, Guerlain is offering its ‘Premium Art of Gifting’ services which decorates travellers’ purchases with exclusive floral bouquets.
Aqua Allegoria Harvest
The limited-edition Aqua Allegoria Harvest collection comprises the Mandarine Basilic Harvest, Rosa Rossa Harvest and Nerolia Vetiver Harvest fragrances. The collection is inspired by the harvest season of key olfactory ingredients with each scent sourced through special harvesting techniques. The latter is the latest addition to the Aqua Allegoria range and is the hero scent for the Harvest line.
Nerolia Vetiver Harvest uses exclusive Guerlain honey extract blended with neroli and zesty orange blossoms. Guerlain uses resin columns to capture scent molecules that give the neroli flower its characteristic fragrance. It was created by Guerlain Perfumer Delphine Jelk.
Nerolia Vetiver uses the same neroli flowers which are harvested by bees and by humans, representing a symbolic link between nature and the fragrance house.
Created by Guerlain Master Perfumer Thierry Wasser, Rosa Rossa Harvest is inspired by freshly picked roses. The scent uses an exclusive organic rose water from Grasse which is made from distilled Centifolia rose. The fresh rose water is used to dilute the perfume concentrate rather than standard purified water, intensifying the scent which is blended with blackcurrant and lychee top notes and sandalwood, benzoin and musk base notes.
Mandarine Basilic Harvest is centred around a bittersweet Calabrian Mandarin note. It is made using Marzalo Mandarin oranges which were harvested before they ripened.
The sustainable ingredients of all three scents are harvested by responsible suppliers all over the world in partnership with non-profit organisation The Union for Ethical Biotrade (UEBT).
The Aqua Allegoria Harvest flacons’ outer packaging is now made of 100% recyclable, cellulose fibre covers produced from eco-managed forests, and it features a decorative flower-and-wheat motif by Paris-based Artist Laura Gulshani. ✈
