FRANCE. LVMH Beauty and Extime Duty Free (the joint venture between Lagardère Travel Retail and Groupe ADP) are celebrating the launch of a standalone Guerlain boutique at Paris Charles de Gaulle Airport (CDG) Terminal 2F. The 36sq m store opened on 29 November.
The boutique highlights Guerlain’s triple-axis portfolio, encompassing skincare, makeup and fragrance, with a particular focus on the prestigious L’Art et la Matière Haute Parfumerie line. Each fragrance in the collection reflects the craftsmanship and expertise of Guerlain’s perfumers and is made with rare raw materials.
The store provides a range of premium services. Travellers can personalise selected perfume, makeup and skincare products with engraving services and a choice of caps, cords and seals.
It offers fragrance consultations to help guests find their signature scent and skin diagnostic sessions which provide bespoke skincare advice. Flash makeup services and Guerlain’s ‘Art of Gifting’ packaging further enhance the shopping experience.
In addition, beauty activations and exclusive expressions inspired by the spirit of Paris add sense of place and experiential appeal.
The elegant space is crafted to deliver an immersive luxury experience, said the brand owner.
Guerlain Managing Director for Travel Retail Europe Penelope Entraygues commented: “This wonderful boutique is the achievement of the great partnership between Maison Guerlain and Lagardère Travel Retail/Extime, opened right in time for Christmas season.
“Our expert Beauty Consultants provide the passengers the highest-end offer and prestigious services, showcasing Guerlain’s French savoir-faire, so our guests can enjoy an unforgettable experience while travelling.”
Crafting raw materials into art
L’Art & La Matière, described by Guerlain as ‘the crowning jewel’ of its Parfumerie d’Art range, features 23 fragrances spanning floral, woody and oriental notes.
The French maison noted: “Each fragrance in the Partumerie d’Art collection is born of its own spark of inspiration – an artistic emotion that leaves an indelible mark on the perfumer’s memory.
“Like a painter seated before their blank canvas, a writer piecing together their words or a composer arranging together notes on a score, the House of Guerlain perfumer elevates fragrance to the rank of art.” ✈
