Guerlain updates Terracotta for male and female consumers

Guerlain’s new Terracotta bronzing duo


FRANCE. Guerlain has updated its signature Terracotta franchise for summer 2010 with two new bronzing powders: one for women and one for men.

Terracotta Men (introduced in 1988) was the brand’s first bronzing powder designed specifically for male consumers. The latest version incorporates an ultra-matt formula to deliver a natural-looking tan to the skin, according to Guerlain.

The bronzer is presented in matte black packaging, simply decorated with the brand’s “˜double G’ logo and Lui (meaning “for him”).

Terracotta Lady Tan Magnifier Powder is suitable for use on both the face and body. The product features fine gold-coloured particles of mother-of-pearl, which are said to ripple over the skin for a sensual, pearly effect.

The bronzer is presented in a dark brown holder complete with integrated brush.

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