CANADA. Inflight retail technology supplier GuestLogix has unveiled a new brand image as it seeks to expand its business across travel sectors.
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The company said the rebranding – including a new website and a new tag line “˜Powering Ancillary Revenue’ – would support its efforts to grow the business throughout the passenger travel industry.
The company has also revealed three sub-brands to help drive its strategy:
• Ancillary Insights, encompassing GuestLogix’s Business Intelligence unit, including its Analytics platform and syndicated data initiatives
• OnTouch Destination Merchandising, an existing unit that has been refocused to reflect its increasing importance in offering “˜destination solutions’ (tickets for transport, tourist destinations, etc) at multiple touchpoints across the journey
• Travel RPM (Retail Performance Management), offering consultancy services on operational processes, retail modelling and product benchmarking.
“GuestLogix’s ability to serve the passenger travel industry goes well beyond the cabin,” said Brett Proud, President & CEO of GuestLogix. “Moving forward, we are being called upon to play a more holistic payments role in the retail efforts of the passenger travel industry and these new brand assets and business units signal that expansion.”
The company said that over the past 18 months it had built long-term, global partnerships to position itself as a payment processor through many new access points. Among its new touchpoints are in-flight entertainment systems, airport kiosks, airport lounge retail operations and mobile solutions across several locations.
GuestLogix Senior Vice President Marketing, Communications & Investor Relations Dan Thompson explained: “There has never been a time when travel and retail have been at more of a convergence, and the goal is to elevate the core attributes of the GuestLogix brand to convey our extensive ability to serve the travel retail market.”
