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Tony Detter: The GuestLogix deal will enhance ISG’s inflight expertise |
CANADA/HONG KONG. GuestLogix Inc has partnered with Inflight Sales Group (Hong Kong) to introduce its onboard retail technology and OnTouch merchandising platform to key ISG accounts.
ISG supplies the inflight retail business for 15 airlines around the world including Cathay Pacific Airways, Dragon Air and Bangkok Airways as well as Mainland Chinese carriers.
The agreement represents a first for GuestLogix with a leading concessionaire in the airline duty free business.
ISG Managing Director Tony Detter said: “GuestLogix provides us a proven, state-of-the-art, payment industry compliant, retail technology platform that has been adopted by most of the leading western carriers. We look forward to working with GuestLogix to better serve our partners in Asia so that they can enhance their existing onboard retail operations, as well as introduce new products and services through OnTouch to enhance their passengers’ experience while driving new ancillary revenues.”
GuestLogix said it anticipates that more operators in the region, whether network or low cost carriers, will upgrade their onboard retail systems, promote the use of credit cards, and provide new offerings onboard, it said.
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GuestLogix said its solutions allow airlines to better manage inventory, undertake more effective promotions, and reduce fraud and shrinkage.
“ISG pioneered the onboard duty free retail category and it’s once again spearheading the evolution of this business with customers to reflect their growing interest in onboard shopping, complete with destination-based delivery of onboard sales,” said Tom Douramakos, President and CEO of GuestLogix.
“Key to this evolution is our onboard store technology that can support any onboard retail model, no matter the transaction and fulfilment requirements. Our complementary and combined strengths will work to deliver highly effective solutions for airlines.”
GuestLogix onboard retail technology provides ISG with point-of-sale (POS) handheld devices to accept cash, card payments and also software to manage promotions, sales, cash, payment processing, and inventory. ISG airline partners can also take advantage of the GuestLogix platform to launch OnTouch offerings inside the cabin. OnTouch is a branded onboard store that passengers can access from their seats to purchase products and services while inflight to be consumed later on the ground.
