USA. The Estée Lauder Companies has appointed Guillaume Jesel Senior Vice President/Global General Manager Tom Ford Beauty. In this role, he will lead the global beauty brand, working directly with Tom Ford, President and CEO of Tom Ford International. He will report to The Estée Lauder Companies Group President John Demsey.
“Guillaume is incredible,” commented Ford. “A great talent, a brilliant businessman, and a wonderful leader. I could not be more pleased to have him as Tom Ford Beauty’s Global General Manager. Through his tenure at The Estée Lauder Companies and his career, he has gained a profound understanding of the global beauty industry. His experience is invaluable as we launch in China and continue to build our beauty business internationally.”
“Guillaume has already had a major impact on the brand, and we are confident that his leadership skills and his experience in the world of cosmetics will help this brand grow into a major powerhouse,” added Demsey.
Jesel has been with the Estée Lauder Companies for 14 years, serving in a number of senior roles, including Vice President, Global Makeup Marketing for the Estée Lauder brand, and Senior Vice President of Global and North America Marketing, MAC Cosmetics.
While at MAC, Jesel played an integral role in shaping the brand strategy with the leadership team. His experience includes the deployment of MAC’s more than 50 launches annually, and overseeing Product and Consumer Marketing.
He also helped lead the brand’s high-profile fashion and pop culture collaborations, establish the brand as a leader in social media and contributed to the success of its breakthrough Viva Glam campaigns, in support of the MAC AIDS Fund.
Prior to joining the company Jesel served in marketing capacities of increasing responsibility at the Lancôme division of L’Oréal.
