UAE. Gulf Beverages has partnered with Dubai Duty Free for the exclusive regional debut of Teremana premium small-batch tequila.
Announced yesterday (24 September), the product launch will run on an initial one-month exclusive basis before rolling out to the domestic market across the region.
As reported, Teremana – co-founded in 2020 by Hollywood heavyweight and former wrestler Dwayne ‘The Rock’ Johnson – became the fastest premium spirits brand in 2023 to sell 1 million nine-litre cases within a 12-month period in the USA and has received 17 awards since its launch.
Gulf Beverages is managing the brand launch in travel retail across the Middle East region to accelerate its distribution in other markets beyond Dubai.
Gulf Beverages Travel Retail Group Business Manager Chirag Aggarwal commented: “It’s a great honour for Gulf Beverages to be representing the launch of Teremana – one of the most exciting premium spirits brands in the world today.
“The tequila category is booming in the Middle East region led by the cocktail culture trend in the on-trade and also for home mixology. Now is the absolute perfect time for us to be launching Teremana in the experienced retail hands of our long-term partner, Dubai Duty Free.”
Teremana Tequila is made at Destilería Teremana De Agave in Jalisco by the Lopez family – third-generation agave growers and second-generation distillers.
The Teremana range comprises three distinct expressions – Blanco, Reposado and Añejo. Each bottle is crafted from 100% mature agave, slow roasted in traditional brick ovens and distilled in handmade copper pot stills.
Johnson commented: “After years of hard work, this is truly a dream come true. My team and I are committed to bringing the highest in quality tequila – because quality, the people, the land and legacy are what matter most.
“From all of us here at Teremana, we invite you to come have a drink.” ✈️
