Guylian appeals to health-conscious consumers – 23/05/08

Healthy treat: Guylian Extra Sea Shells are available in a 250g gift pack (22 pieces), 125g pack (11 pieces) and 65g trial pack (6 pieces)


BELGIUM. Guylian has created a new extra-dark version of its renowned Belgian chocolate sea shells with 74% cocoa which is said to bring added health benefits.

Guylian Extra Sea Shells have a unique hazelnut praline filling, made to a secret recipe. The new recipe includes Acticoa cocoa, which is claimed to preserve the antioxidants that naturally occur in the cocoa bean but are normally lost through chocolate production.

Guylian Extra Sea Shells are described as rich in antioxidants and retain the flavour of luxury premium chocolate. Two of these sea shells contain 60% of the daily requirement of antioxidants.

Guylian Extra Sea Shells are available in the most popular 250g gift pack (22 pieces), but also in a self indulgence 125g pack (11 pieces) and a 65g trial pack (6 pieces).

The pack design is different from the original marbled Guylian Sea Shells boxes: a deep dark brown background with a swirl and Extra Sea Shells branding on the front panel is combined with the Guylian logo in a luxurious gold colour.

Guylian’s extra dark Belgian chocolate is made from the best West African cocoa beans and is said to deliver intense and long-lasting taste. The firm’s master chocolatiers aimed to create a new taste, striking a balance between the 74% dark chocolate shell and the hazelnut praliné filling.

The hand-selected hazelnuts come from the Mediterranean in a blend with Acticoa cocoa. Guylian’s hazelnut praliné filling is produced using an age-old tradition, a heritage of the company’s founder. The company’s secret method of roasting and caramelising hazelnuts are said to give Guylian chocolates their signature taste.

The new recipe includes Acticoa cocoa, which is claimed to preserve the antioxidants that naturally occur in the cocoa bean


About Acticoa cocoa

Even though natural cocoa powder possesses the highest antioxidant power of all food, fruits and vegetables, standard cocoa processing techniques kill off around 70% of the cocoa bean’s polyphenols, according to Guylian.

Guylian Extra Sea Shells’ high antioxidant level comes from the Acticoa cocoa which is used in the recipe. Acticoa is a special production process which ensures that the naturally occurring polyphenols from the cocoa bean, most of which are lost in standard chocolate production processes, are retained.

Acticoa antioxidants are said to have proven positive effects on the body and mind: they help to protect against the ageing process, enhance concentration, maintain a strong memory, strengthen the immune system, and to maintain a healthy cholesterol level and blood pressure.

About Guylian

Guylian is one of the world’s leading brands of premium Belgian boxed chocolates. The family-owned and 100% Belgian company exports its chocolates to more than 100 countries. Guylian’s original chocolate seashells are available in dark, milk and white chocolate with hazelnut praliné filling. The company offers a broad range of gift chocolates, individually wrapped premium chocolates and luxury chocolate bars for sharing and self-indulgence.

For details, contact Steven Candries, Chocolaterie Guylian, Europark Oost 1, 9100 Sint-Niklaas, Belgium, tel: +32 3 760 97 00, or e-mail: steven.candries@guylian.be Visit www.guylian.be

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