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Guylian’s new Twists are made from premium Belgian chocolate |
BELGIUM. Chocolaterie Guylian is introducing a new take on its seahorse-shaped chocolates at TFWA Asia Pacific in Singapore next week (Stand number: J10).
Guylian Twists are an assortment of individually wrapped bite size Belgian chocolates in six flavours, moulded in the famous Guylian seahorse shape.
Developed for a fast-growing segment of the chocolate market, Guylian Twists are said to be the first premium Belgian chocolate twist wraps.
The new chocolate concept for the younger and more mobile consumer is described as an everyday self-indulgence and the perfect chocolate snack to be shared with friends and family.
Guylian Twists are exclusively made with premium Belgian chocolate and manufactured in Belgium. Six flavours are offered: the original Guylian hazelnut praliné, smooth milk chocolate truffle, creamy strawberry, fresh orange cream, crispy caramel and mild cappuccino. The Guylian seahorse shapes are moulded in dark chocolate, milk chocolate or in the famous Guylian marbled finish.
The wrappers are colourful, playful and fun for consumers of all ages, according to the firm. Each twist wrapper is hermetically sealed to guarantee freshness. The chocolate seahorses carry the Guylian G signature as a quality guarantee.
Guylian Twists were named 2004 Product of the Year in the US in the upscale/gourmet chocolate category by Professional Candy Buyer magazine.
Guylian Solitaire
Guylian Solitaire premium dark Belgian chocolates are individually wrapped premium chocolate squares, crafted from single origin cocoa beans from Asia, South America and Africa. The stylish 250g Guylian Solitaire pack is dubbed the perfect gift for the dark chocolate connoisseur.
According to Guylian, the new product responds to the latest trends in the chocolate market: the growing consumer interest in dark chocolate with a high cocoa percentage and the consumer’s preference for individually wrapped chocolates.
The mini plain dark chocolate squares are individually wrapped in a gold-coloured foil and brown wrapper and presented in a luxurious gift pack (250g/8.82oz).
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Guylian Solitaire premium dark Belgian chocolates are aimed at connoisseurs |
Asian Dark (56% cocoa) A balanced mixture of Asian beans, coming from a cross between Forastero and Criollo trees that have adapted to the local climate and produce a mild cocoa aroma with a hint of herbs.
Aztec Gold (65% cocoa) This blend of South American and Caribbean beans from Ecuador (Arriba), Colombia (Trinitario) and Santo Domingo (Criollo), in a balanced mixture with African beans, gives a strong and bitter flavour.
African Ebony (70% cocoa) A balanced mixture of Ivory Coast, Ghana and Nigeria beans with a touch of Sao Tomé gives this full, powerful chocolate its strength and flavour.
Last year, Guylian’s Solitaire 250g gift box came out on top in Frontier magazine’s Buyers’ Forum.
Guylian Belgian Chocolate Gift Boxes
Said to be the ideal gift for travellers worldwide, Les Exclusives is a luxurious (285g/10.1oz) gift box assortment with Guylian Belgian Chocolate Sea Shells, Belgian Opus Pralines and smooth Belgian truffles – three of Guylian’s best-selling Belgian pralines.
Guylian Chocolate Sea Shells is the most widely distributed Belgian boxed chocolate brand, present in many travel retail/duty free stores worldwide (Source: Generation 2003, 2005). They are popular with the Japanese, Koreans, Chinese, Indians and Americans, among others. The Sea Shells in the Les Exclusives box are filled with a smooth milk chocolate truffle centre.
Opus comprises eight “masterpieces” in the finest Belgian chocolate, says Guylian. Only the best ingredients have been used to create flavours from hazelnut praliné to creamy, crispy and rich truffle pieces.
La Trufflina is an assortment of creamy Belgian chocolate truffles. Each truffle is sprinkled with either milk, dark or white chocolate flakes and filled with a smooth milk chocolate truffle cream.
About Guylian
Chocolaterie Guylian was founded in 1960 on the marriage of Guy and Liliane Foubert; Guylian being a combination of their first names. Today Guylian remains a Belgian family company.
Guylian’s chocolates are made exclusively from Belgian chocolate in Belgium and are sold in 104 countries. Guylian exports to all markets of the European Union, to Asia, Australia and America and by its own local sales teams to the US, UK, France, Germany, Austria, Portugal, Spain, Italy, Poland and Japan. Exports represent some 96% of sales.
Up to 75 tonnes of chocolate specialities are produced in Sint-Niklaas every day, in a production area measuring 25,000sq m. The Guylian group, with 250 employees, achieved a total worldwide turnover of US$120 million in 2005. Guylian is the leading manufacturer of branded boxed chocolates in Belgium (source: Trends Top 30,000 of all Belgian companies).
Guylian Chocolate Sea Shells is the most widely distributed Belgian boxed chocolate brand, present in many travel retail/duty free stores worldwide (Source: Generation 2003, 2005). Guylian holds the ninth place among the leading confectionery brands in distribution and sales in travel retail and duty free shops. The travel retail market generates 10% of Guylian’s sales.
According to a report by Nielsen/IRI, Guylian is the best-selling and most widely distributed Belgian chocolate brand in the key chocolate markets of the US, UK, Germany, Australia, Holland, Belgium, France, Portugal, New Zealand, Austria and Canada.
Guylian is also present worldwide in many prestigious department stores and speciality food shops with a wide range of chocolate gift products.
Guylian Belgian Chocolate Café: The first Guylian Belgian Chocolate Café has opened in Antwerp, Belgium, in the trendy neighbourhood of the Bourla Theatre. The coffee house offers a range of fine desserts and breakfast and lunch dishes. Guylian used the services of Belgian chef Peter Goossens of Hof van Cleve, a restaurant with three Michelin stars, to design the exclusive recipes, all based on Guylian’s high quality ingredients. Creations include viennoiserie, ice cream, milk shakes, desserts and chocolate specials.
Guylian’s commitment to conservation: Project Seahorse is dedicated to preserving seahorses and other marine life across the world. Guylian provides vital long-term support for this work. Project Seahorse, established in 1996, engages in research and marine conservation ranging from community initiatives to international agreements. Project Seahorse is based at the University of British Columbia, Canada, and has team members working in Australia, Canada, Hong Kong, the Philippines, Portugal, the UK and the US.
New Guylian website: The new Guylian website (www.guylian.be) sums up the latest product innovations as well as the company’s history, its worldwide advertising and its sponsorship of Project Seahorse.
For details, contact Chocolaterie Guylian, Europark Oost 1, 9100 Sint-Niklaas, Belgium; e-mail Steven Candries steven.candries@guylian.be or Philip Bogaert at philip.bogaert@guylian.be Visit www.guylian.be
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