Guylian has announced that its popular Sea Shell shape, the Sea Horse, will be available in a new vanilla flavour in 2013. The Belgian chocolatier is to present the product – along with a raft of new items and display initiatives – at the IAADFS Duty Free Show of the Americas in Orlando next week (Booth number: 1309).
The new Sea Horse chocolates will be made from milk or white Belgian chocolate and filled with a smooth vanilla flavour, white chocolate cream. The product is said to offer a subtle flavour of Madagascan vanilla.
With this product, Guylian hopes to attract new consumers who prefer the more subtle taste of vanilla to the traditional hazelnut praliné filling. The new Sea Horses will not be marbled but will instead be available in a choice of either a plain milk chocolate shell, the most popular flavour throughout the world, and plain white chocolate, which is the new trend in the chocolate market for 2013, according to the company.
The Vanilla Sea Horse will be available from August 2013 in a 152g square box filled with 16 Sea Horses: eight milk and eight white chocolates.
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Clockwise from top right: Temptations 537g pouch; 131g pouch; 603g tube; individually wrapped |
Guylian’s Temptations Pouch Packs
Guylian’s Temptations range is being extended for 2013 with a convenient small pouch pack. This fresh packaging is designed to bring the brand into the everyday, sharing and impulse sector of the market.
Each pouch pack will contain the three most popular Guylian flavours – original praliné, milk truffle and dark praline – and are meant for sharing with friends and family or as a personal treat.
The pouches will be available all year round in small 131g and large 537g formats. The large pouch, which contains about 50 individually wrapped Sea Horse chocolates, is designed to share among family and friends. The 131g pouch (12 pieces) was developed for self-consumption.
For 2013 Guylian will also introduce a tube containing 603g Temptations.
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Temptations come in new gift boxes in four different shapes, suitable as a gift or for sharing |
New packaging for Guylian’s Temptations
For the end-of-year gifting season in 2013, the company will offer a new range of Guylian’s Temptations. With an assortment of new and innovative shapes in a variety of sizes, Guylian seeks to excite consumers and entice them to try its individually wrapped Sea Horse chocolates.
In keeping with the festive season, gold is the colour used on the packaging. Each box is filled with the three most popular Guylian flavours: original praliné, milk truffle and dark praliné.
The new delicate gift boxes come in four different shapes, suitable as a gift or for sharing. Also offered are a ready-to-serve transparent presentation bowl and a gift box that opens up to a presentation tray.
In related news, Guylian’s Temptations won a two-star Superior Taste Award in 2011 from the iTQi.
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Guylian’s new Perlines artisanal assortments come in a tin box (pictured top) or gift packs |
Perlines: new artisanal assortments
Guylian has launched a new Perlines assortment range. The new chocolates have a smooth centre made with a blend of signature hazelnut praliné and creamy milk chocolate truffle, covered with Belgian milk, dark or white chocolate, and decorated with fine chocolate lines. Each chocolate is elegantly presented in a white paper cup.
The praliné truffle-filled Belgian chocolates aim to position Guylian in the “artisanal assortments” segment, according to the firm, and seeks to attract new consumers who are looking for artisanal chocolates.
The new range is available in Guylian’s trademark square and rectangular gift boxes. Special packaging for the 180g Perlines is available for duty free retailers.
Starting July 2013, the 180g Perlines will be sold in a stylish orange tin box, designed to be a gift and souvenir. This format is said to be suitable for travel retail ground shops and the inflight sector.
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New duty free exclusive Travel Bags contain six 65g boxes of Sea Shells chocolates |
Guylian Travel Bags
Exclusively for duty free, Guylian is offering Travel Bags containing six boxes of chocolate. Each 65g box contains six Sea Shells or dark Sea Shells. This product was developed as a souvenir item.
Starting this year, Guylian will also be offering its signature Sea Horse in a Travel Bag. Each bag will contain 12 boxes with three Sea Horses in each box.
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Permanent branded duty free display units (width 700mm x depth 460mm x height 1,400mm) |
Duty free permanent display
For 2013 Guylian has produced a specially designed display for duty free shops. Described as luxurious, the unit is branded with the Guylian logo and image, and designed in a dark and white laminated wood with steel orange shelves. Wheels have been added to make this piece of shop furniture user-friendly.
The display can be placed against a wall or it can stand on its own, when adding the additional branded back panel. The maximum capacity is 156 boxes of 250g Sea Shells, which equals 13 cases.
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Guylian’s wall bay display at Shopping China Pedro Juan Cabalerro measures 3 x 2.6 metres |
Guylian’s growing presence in duty free
Guylian has installed a wall bay display at the recently refurbished border shop between Paraguay and Brazil, Shopping China Pedro Juan Cabalerro, which offers almost all the brand’s products.
The large wall bay has been personalised with the Guylian logo and artwork. With a total length of 7.8 metres, it showcases nearly all the Guylian products that are available in the global market.
About Guylian
Guylian, the market leader in boxed chocolates in Belgium, was founded in 1960. With a team of 250 employees, the firm produces a wide range of Belgian chocolates in a state-of-the-art factory in Sint-Niklaas, Belgium, while still respecting its traditional chocolate-making heritage. A blend of West African cocoa beans forms the basis of its premium Belgian chocolate, made with 100% cocoa butter.
The Belgian Chocolate Sea Shells are Guylian’s star product. The hazelnut praliné filling is produced in the age-old traditional manner, a heritage of the company’s founding father. The secret method of roasting and caramelising hazelnuts is said to give Guylian chocolates their taste.
Guylian exports to more than 100 countries across Europe, Asia, Oceania and the Americas. Guylian Belgian Chocolate Sea Shells are the number one Belgian boxed chocolate brand distributed in travel retail shops.
Guylian is committed to the marine conservation project, Project Seahorse, which is dedicated to preserving sea horses and other marine life across the world. Guylian provides long-term support for this work and has been a major partner since 1999. Visit www.projectseahorse.org
For details, contact Steven Candries, Travel Retail & International Sales Director, Chocolaterie Guylian,
tel: +32 3 760 97 00 or e-mail steven.candries@guylian.be Visit www.guylian.com
