Belgian chocolaterie Guylian is set to highlight its Master’s Selection along with its latest innovations and product ranges at the upcoming TFWA Asia Pacific Exhibition & Conference in Singapore on 12-16 May (Stand F18 in Basement 2).
Guylian described the exhibition as “an excellent opportunity” to explore new partnerships, adding that it presents a “strategically crucial moment” for the company as it seeks to establish its presence in the region.
The confectioner noted that it has established its position in the premium chocolate category with its extensive portfolio of travel retail-exclusive assortments, which cater to various consumer needs such as gifting, snacking and impulse buying.
At the Singapore show, Guylian will present its wide array of channel-exclusive offers, with a special focus on the Master’s Selection line, the latest additions to its assortment box segment and the Dark Praliné Seashells. It is also set to launch the Belgian Seashells Collection 362g and the Seashells 250g luxury ballotin.
Underlining the importance of gifting in travel retail, the company will highlight its credentials as it targets consumers seeking presents for various holidays and occasions such as Easter, Christmas, Chinese New Year, Eid and Diwali.
Its offers include Original and Dark Praliné Seashells, Tablets, Temptations, the Master’s Selection line and the new Belgian Seashells Collection.
The Master’s Selection remains a vital growth driver for the brand within the channel as it is exclusively sold within key travel retail locations, said the company.
Guylian Senior Channel Manager Duty Free & Travel Retail Sven Adriaenssens said: “We are thrilled to be back in Singapore and to meet our customers and industry stakeholders there.
“We have longstanding partnerships in the Asia Pacific region, making this strategically important market close to our hearts. Our product innovations are aimed at furthering the development of the region and its consumers.”
Guylian Sales Manager for Asia Pacific Henrik D’Hondt added: “Guylian offers a dedicated travel retail assortment that meets the diverse expectations of consumers. Additionally, we strive to create an engaging and enjoyable shopper experience together with our retail partners in all stores.” ✈
