Guylian targets customers with fruity new flavours and packaging

Guylian is returning to TFWA Asia Pacific with new flavours and lines and updated packaging (stand H26).

The brand has extended its Sea Horse chocolates line with new Matcha Green Tea flavour. It pairs Belgian white chocolate and the taste of Matcha Green Tea in the box that contains 16 chocolates.

Left: Matcha Green Tea, one of the most exclusive varieties of green tea, is new to the Sea Horse chocolates; right: Latte Macchiato flavour

New packaging for Temptations: the sharing giftbox (left) includes 30 chocolates and the transparent giftbox contains 32

Also new is the Sea Horse Chocolates Assorted 148g box, containing 16 chocolates. The box contains Guylian’s four most popular Sea Horse flavours: Caramel, Milk Truffle, Crunchy Biscuit and Latte Macchiato.

For its Temptations range, Guylian has added three new flavours – Soft Caramel, Crunchy Biscuit and Latte Macchiato – and has revamped the packaging so that customers can easily distinguish each flavour.

The new Guylian’s Temptations assortment will be available in an impulse pouch pack, tubo tube and transparent and sharing giftboxes. All formats are filled with a mix of all six flavours.

New chocolate covered fruits, comprising blueberries, cranberries and raisins, are varieties that each come in a 150g resealable pouch.

The Deluxe Assortment has been given a facelift and features new bright white and yellow packaging. The 174g box is filled with Original Praliné Sea Horses and the Opus assortment, a collection of eight different chocolates inspired by the opera. Perlines, truffles with milk, dark or white chocolate and decorated with chocolate lines, complete the 264g format assortment.

Lastly, Guylian’s No Sugar Added collection now includes dark chocolate with cranberry pieces. The chocolate bars are sweetened with Maltitol, a natural alternative to sugar.