Hainan Hinews Media Co is one of our featured Exhibitors of the Day on 29 November during the Virtual Travel Retail Expo Buyers & Brands Bonanza Month.
The month-long bonus exhibition period at the Virtual Expo offers visitors the chance to win a return business class flight to Doha from any Qatar Airways location in the world courtesy of Diamond Partner Qatar Duty Free. The award-winning Hamad International Airport retailer is also offering weekly US$250 shopping vouchers, drawn from registrants who on any day visit the Qatar Duty Free/Hamad International Airport virtual experience zone and the suites of our Exhibitors of the Day.
To visit the Expo click here (note: If you have not registered to attend the Expo, you can do so here free of charge if you are involved in the travel retail sector).
Platinum Partner Hainan Hinews Media Co had a strong presence at this year’s Virtual Travel Retail Expo, in the Hainan Discovery zone, where it presents four superb videos highlighting the burgeoning Chinese island and its media work to promote the destination.
The company is Hainan’s leading media house and a state-owned cultural enterprise listed on the National Equities Exchange and Quotations (NEEQ), known as the New Third Board. Across its three major media platforms its audience exceeds 17 million.
Its Facebook social account has over 100,000 overseas users and is the mainstream communication platform of Hainan Free Trade Port. The company was the first mainstream media in Hainan to launch a dedicated duty free channel and enjoys very close relationships with duty free retailers and brand companies.
Earlier this year, The Moodie Davitt Report and Hainan Hinews Media Co struck a far-reaching strategic cooperation agreement to boost each other’s coverage of Hainan’s booming offshore duty free sector and the Free Trade Port development, and to jointly develop new projects.
The aim of the relationship is to highlight and accelerate the growth of Hainan’s tourism-related retail industry and to enhance international and Chinese exposure for the island province’s offshore duty free business.
During the Virtual Expo’s opening week, Hainan Hinews Media Co presented unprecedented coverage of the event’s exhibitors and activities. The coverage of the event – which featured a combination of live and delayed reporting – was led by star Hainan media personality Lu Tian Qin, Chief TV Host of Hinews.cn Media.
Tian Qin is also Head of the Duty Free Channel on the hugely popular 新海南 (New Hainan) app, which has had over 2 million downloads.
Please visit the Hainan Hinews Media Co stand at the Virtual Expo to find out more about its wide-ranging work.
Virtual highlights
- See the Difference in Hainan video
- Duty Free Livestream video
- Discovering Mysteries in Hainan video
Where: Hainan Discovery zone
Wayfinding (you must be registered first): https://event.virtualtrexpo.com/?exhibition_type=hainandiscovery&room_id=hainanhinews
The Virtual Travel Retail Expo platform has been further streamlined with a much-enhanced and speedier log-in procedure, improved video loading speeds and continued navigational improvements.
In a bonus, registration (go to www.VirtualTRExpo.com) is complimentary from now and throughout the bonus month for anyone involved in the travel retail industry. Please note you cannot access the Expo without registration, and all delegates must first be verified as connected with the travel retail sector and are subject to qualification criteria.
