Halewood Artisanal Spirits reported a strong second quarter in travel retail, following a series of brand activations across airports, ferries and cruise ships aimed at increasing traveller engagement and product visibility.
Whitley Neill Gin and Dead Man’s Fingers rum were the focus of recent activity, including the travel retail debut of Whitley Neill Distiller’s Cut London Dry Gin and Japanese Yuzu & White Strawberry.
Halewood ran a series of experiential campaigns and installed permanent fixtures across select duty-free locations, working with retail agency Kounter on design and execution.
Key activations included partnerships with Gebr. Heinemann at Hamburg, Berlin Brandenburg and Düsseldorf airports, and with Avolta at London Gatwick, Birmingham and Bristol airports. The brand also maintained a strong presence at Billund Airport and onboard P&O Ferries.
At London Stansted Airport, an activation with Avolta trialled a ‘Lift & Learn’ concept – an interactive display introducing travellers to the Whitley Neill and Dead Man’s Fingers ranges. At the weekend, travellers were offered cocktail tastings for the first time, encouraging product engagement and trial.
Halewood Artisanal Spirits Global Travel Retail Director Eamon Prunty said, “Our Q2 activity has reinforced Halewood’s position as a dynamic and responsive player in the global travel retail space.
“From impactful new product launches to smart, experiential activations, we’re investing in the tools and partnerships that resonate with today’s traveller – while delivering real value to our retail partners across the globe.”
Halewood will return to the TFWA World Exhibition in Cannes this October, exhibiting aboard the M/S Accama Delta in the Harbour Village. ✈
