Coty has named American actress Haley Bennett as the latest face of the signature fragrance from French fashion house Chloé.
Bennett succeeds actresses Dree Hemingway, Clémence Poesy, Chloe Sevigny and model Anja Rubik. A statement from Coty described Haley Bennett as having “natural beauty and striking on-screen presence…a perfect fit to represent the values of the maison and embody the carefree attitude of the modern Chloé girls”.
Haley Bennett made her Hollywood debut in the film Music and Lyrics starring Hugh Grant and Drew Barrymore. More recently she has appeared in The Magnificent Seven (2016) and The Girl on The Train (2016). Her latest film, due for release this year, is Thank You for Your Service.
Haley Bennett commented: “I have been a fan of Chloé for many years, so it came as a huge honour and privilege to be chosen as the face of this campaign. Chloé exudes femininity and freedom, and I am proud to represent a brand that has always celebrated strong women.”
Coty Luxury Chief Marketing Officer Simona Cattaneo said: “Choosing Haley Bennett for the new campaign of the signature fragrance was an easy decision. With her effortless style and charisma, she perfectly embodies the authentic Chloé girl: a strong, feminine and self-confident woman with a desire to live by what she stands for and to always be true to herself.”
Chloé President Geoffroy de la Bourdonnaye added: “Haley Bennett was an obvious choice for the campaign. Her natural femininity combines grace and willpower. She knows what she wants and where she’s going, and joins the circle of carefree and confident Chloé girls who dare to be themselves.”
Coty Luxury President Edgar Huber commented: “This ten-year anniversary is a key milestone celebrating the successful Chloé saga and illustrating Coty Luxury’s expertise in sustaining over time a mutually beneficial partnership with a leading and iconic fashion house.”
