Hanse Distribution is celebrating the success of the relaunch of its travel retail-exclusive Aviator F-series.
The brand has secured listings across watches, smartwatches, sunglasses and leathergoods on over 20 airlines. These include EasyJet, Lufthansa, TUI UK and Germany, Condor, Eurowings, and Kenya Airways.
The company noted that several other customers are still to confirm their selections, while “positive discussions” are ongoing with major ground travel retailers and cruise operators.
The Aviator F-series watches were reintroduced at the TFWA World Exhibition in Cannes last year.
Hanse Strategic Business Advisor and JNS Brand Management Managing Director Stuart McGuire said: “We are way ahead of our budgeted sales for the relaunch of Aviator F-Series, and would like to thank our customers for their support and faith in the brand.
“The proven historical success of Aviator is obviously important, but the response to the new collection across all categories has been very pleasing. We are particularly pleased with the response for the latest generation Smart Technique watches, which are already selling through very well with extremely positive consumer feedback.”
McGuire introduced the Aviator watches into travel retail in 2006 through Scorpio Worldwide (subsequently sold to Gebr. Heinemann). He added: “Through the Hanse sales team we will continue to develop sales for the brand, and have some new concepts already in motion for launch at TFWA World Exhibition this year.” ✈
