Haribo is extending its range of travel-exclusive confectionery pouches with the addition of Phantasia and Tropifrutti 750g assortments. Both will be launched at the TFWA Asia Pacific Exhibition (stand C28).
The Phantasia Pouch features dinosaurs, reptiles, cars, cola bottles, marine creatures, safari animals and little devil shaped fruity jellies. Flavours feature cherry, strawberry, blackcurrant, orange, lemon, raspberry, pineapple, apple and blueberry.
Haribo Tropifrutti Pouch is an assortment of tropical flavoured jellies in the shape of toucans, palm trees, passion flowers, bananas, mangos, mandarins, pomegranates and pineapples. The following flavours are available: passion fruit, banana, melon, mango-mandarin, pomegranate and pineapple.
The two pouches, which come with a zip-lock, are designed to stand on their own and will be available as part of Haribo’s standard assortment in most markets.
The range of travel-exclusive resealable pouches also includes best-sellers Haribo Air-Parade, Goldbears, Happy Cola and Starmix in 750g and 250g sizes.
Haribo Travel Retail Manager Elisa Fontana commented: “Tropifrutti and Phantasia are colourful, fun additions to the Haribo sharing pouch collection which is proving really successful in travel retail.
“Haribo had a pretty good year in 2016 with healthy growth in our biggest markets of Europe, Middle East and America and it is now time to focus more closely on Asia. Bright jazzy fruit jelly confectionery is a welcome alternative to chocolate and pralines for many consumers and has an important role to play in the crowded travel retail arena.”
Haribo will also present its new Haribo Goldbear Candy Tin 120g in Singapore. The collectible gift comes in red, green or yellow and contains ten mini Goldbear bags (12g).
