Haribo is targeting souvenir shoppers with a new range of pouches containing fruit jelly shapes of the national landmarks of France, Spain, Germany and the UK.
The Haribo Destination Collection of four 700g resealable packs will be featured at the upcoming TFWA World Exhibition (Bay Village, 11B).
Vive la France has fruit jellies depicting six famous French monuments: Arc de Triomphe, Cathédrale de Chartres, Murailles de Carcassonne, Pont du Gard, Sacré Coeur and the Tour Eiffel.
The Acueducto de Segovia, Alhambra de Granada, Minarete de Giralda, Murallas de Ávila, Puerta de Alcalá and the Sagrada Familia feature in fruit jelly form in the Viva Espana pouch, while the Happy UK pack presents Belfast City Hall, Big Ben, Cardiff Castle, Edinburgh Castle, Stonehenge and Tower Bridge.
Germany’s Brandenburger Tor, Frankfurter Römer, Herrmanns Denkmal, Kölner Dom, Neuschwanstein Schloss and Porta Nigra feature in and on the Happy Germany pouch.
Haribo has also extended its liquorice line to include a 700g sweet and savoury Sailor Mix containing Parade Mix, Stafetten, Konfekties, Crazy Sutter and Liquorice Rotella.
Another new line, the pocket-sized Haribo Mini Travel Suitcase (146g), targets young travellers. The metal case has a plastic handle and contains an assortment of Haribo’s Goldbear, Happy Cola minis and Fruit Roulette minibags.
Haribo Head of Marketing Global Travel Retail Elisa Fontana said: “Destination products are a growing element of travel retail sales as shoppers seek an unusual way of commemorating their trip. The chocolate brands have latched onto this and we spotted a gap in the market for high-quality sugar confectionery.
“Following successful trials of Haribo’s Happy Germany in bag format, we tasked our team of designers with the creation of jelly representations of national landmarks in other European countries.”
Fontana added that if the pouches prove a success, Haribo will explore manufacturing fruit jellies for further destinations.
