Haribo targets vegetarian market with new travel retail range

Haribo is set to reveal its colourful new lines, including two products with vegetarian recipes, at the TFWA World Exhibition in Cannes next week (Bay Village 11B).

Haribo Travel Parade 700g offers a new take on the popular Haribo Air Parade which features airplane-shaped fruit gums. The new resealable pouch contains six fruit-flavoured jelly sweets in train, car, boat, motorbike, campervan and airplane shapes. A 200g pouch is also available.

The 200g Haribo Giant Roulette tube includes eight pocket-size Roulette rolls, each containing chewy fruit gums in seven flavours.

The 425g Haribo Pico Balla and Haribo the Smurfs are relaunched with vegetarian recipes. Pico-Balla jelly gums are layered to offer three fruit flavours in one piece. The Smurfs fruit jellies are in strawberry and raspberry flavours.

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