Haribo will launch its new Twin Snakes travel edition line at the Summit of the Americas from 30 March to 2 April (Booth 1001).
The 700g resealable pouch, exclusive to travel retail, houses sweet and sour combinations of fruit gum snakes: cherry & orange; apple & lemon; blueberry & blackcurrant. The snakes can be eaten together or pulled apart to offer two per serving.
The German brand, which will celebrate its 100th birthday in December, has developed a wide range of sharing pouches of their fruit jellies, including Goldbears, Happy Cola and Air-Parade, with FDA-compliant versions for the Americas.
Head of Marketing Global Travel Retail Elisa Fontana said: “At the 2020 Summit of the Americas we will be putting the Haribo Candy Tin and the Haribo Travel Bag in the spotlight, two of our very successful gift SKUs which we believe have a great future in South as well as North America. We will also use the occasion to launch the Haribo Twin Snakes 700g, the latest addition to our popular resealable sharing pouch collection, which we are sure will slip neatly into the snacking and gifting range.”
