Harison Chocolate has secured a key listing with Walmart in the USA, as the brand makes its first move into the North American domestic market.
Available only in travel retail until now, all Harison products originate from Belgium, Switzerland and Italy and are featured in 15 countries worldwide.
The new collaboration will see Harison chocolates listed in approximately 1,600 Walmart stores across the USA, as the company take a “huge step in expanding its presence on the world stage”.
Exclusivity has been at the heart of this brand since the outset, and it remains a key selling point – Harison Chocolate CEO & Chief Brand Architect Shibu Thomas
Harison Chocolate CEO & Chief Brand Architect Shibu Thomas said: “We are delighted to announce the launch at Walmart, which will see Harison make its first appearance in the USA.
“Exclusivity has been at the heart of this brand since the outset, and it remains a key selling point. Through launching at Walmart, we can engage with many more new customers and introduce millions more to the premium quality which Harison offers.”
Thomas noted Harison’s continued focus on the travel retail market. “There has never been a better time to offer something exclusive in travel retail, as shoppers return, and this new launch will help us to develop and deliver an even more exciting and premium offer for our shoppers across every channel,” he added.
