Flip flop brand Havaianas, owned by Brazilian footwear company Alpargatas, has renewed its global eyewear licence agreement with Safilo Group for a further five years. Safilo Group will continue to design, manufacture and distribute Havaianas-branded optical frames and sunglasses until 31 December 2028.
Safilo Group CEO Angelo Trocchia said: “With its strong awareness in Brazil, Italy and Iberia, Havaianas perfectly fits our portfolio strategy which is to offer brands with high local relevance.
“Furthermore, with its recognisable summer DNA, Havaianas is perfectly placed to succeed in the sunglasses category. The brand represents a strategic asset in our portfolio thanks to its appeal in the travel retail channel.”
Havaianas Global CMO Maria Fernanda Albuquerque added: “Havaianas has an emotional connection with its consumers. We are a lifestyle brand. All our partners must understand and contribute to our brand essence and style of freedom and comfort around the world. That is s why we chose Safilo to be with us on this journey.” ✈
