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The bar showcases the Havana Cub range, with Havana Club Selección de Maestros on special display |
GERMANY. Havana Club has opened a permanent bar at Scandlines BorderShop in Puttgarden. The bar showcases Havana Club 3yo, 7yo and Especial, with Havana Club Selección de Maestros on special display.
The bar will host Havana Club bartenders mixing and serving original Cuban cocktails including mojitos and daiquiris, with masterclasses on how to make the perfect Havana Club mojito. Cuban music and animated Havana Club lights aim to draw travellers instore by creating an authentic Cuban experience.
Scandlines BorderShop Category Manager Liquor Bjarne Raby said: “The new Havana Club rum bar creates a great consumer experience, and evokes the Cuban spirit and atmosphere I experienced myself when I visited Havana last year.”
Pernod Ricard Marketing Manager Travel Retail Europe Christian Løn said: “We have received very positive feedback on our Havana Club rum bar at Scandlines BorderShop, with consumers showing an increasing interest in exploring genuine Cuban cocktails. We have high expectations with regards to growth of both sales and awareness of Havana Club.”
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Cuban music, light displays and tastings will draw customers into the store |
