Maui Jim will launch a new fashion lens colour, called Sunrise, at TFWA World Exhibition.
Maui Jim Sunrise is a pink mirror coating applied to a Maui Rose base lens colour which produces a rosy bronze fashion lens colour. The new lens coating was inspired by sunrise in Hawaii, Maui Jim’s home.
Maui Sunrise is created using Maui Jim’s proprietary PolarizedPlus2 MauiPure lenses which are said to be scratch-resistant lightweight.
This season, Maui Jim is launching Maui Sunrise in two rose-gold coloured titanium frames, Baby Beach and Mavericks. More frames will follow soon, said Maui Jim.
