UK. Heathrow Airport has unveiled a new premium ad space giving brands an opportunity to reach business leaders and some of the world’s richest leisure travellers.
The ‘T5 Immersion’ is located on the new British Airways first class security route, and consists of 15 high-definition digital totems lining the exclusive passenger route from security to the first-class lounge.
Over 2,000 passengers are expected to pass through the route every day, including British Airways First Class ticket holders, Gold Card members and their guests. Outdoor advertising company JCDecaux, the business behind the installation, said the route is used by the most select and discerning customers at Heathrow.
The cascading screens, adapted from a design originally produced by creative studio Admemori for Nice Côte d’Azur International Airport, aim to create an immersive ad experience for passengers.
“We’re always trying to provide advertising solutions that deliver both innovative and effective opportunities for advertisers”
JCDecaux Airport Marketing Director Steve Cox said: “At JCDecaux we’re always trying to provide advertising solutions that deliver both innovative and effective opportunities for advertisers, and engaging and memorable experiences for Heathrow’s elite passengers.
“With the striking T5 Immersion we feel we’ve truly succeeded.”
The launch partner for the new ad space is professional services business Deloitte. It is the company’s first ever UK airport advertising initiative.
[inarticlelink image=”https://www.moodiedavittreport.com/wp-content/uploads/2017/03/Screen-Shot-2017-03-09-at-12.35.08.png” heading=”‘Digital asset’: London City Airport unveils new exterior advertising display” summary=”A new digital out-of-home advertising site has been unveiled on the main approach road to London City Airport.” link=”https://www.moodiedavittreport.com/digital-asset-london-city-airport-unveils-new-exterior-advertising-display/”]
Deloitte has booked ad space at additional business-focused locations across Heathrow, including the Business Lounge iVisions network which covers 12 lounges across the airport’s four passenger terminals. The company also has a digital presence on the Heathrow Express during the 11-week campaign.
The ad programme was booked by agencies Talon and Electric Glue through JCDecaux Airport.
Deloitte UK Managing Partner for Clients & Markets Mark FitzPatrick said the campaign will help the company create “a distinctive and consistent market position”.
“Our campaign has a simple objective: to answer the question, ‘Why Deloitte?’,” he explained
“We are doing this by amplifying the characteristics our clients say set us apart. They see Deloitte as the firm that delivers, makes an impact and takes action.”
