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The Monteith’s range will add more variety to Heineken’s portfolio in the channel |
Heineken Global Duty Free has added Monteith’s Brewing Co craft beers and ciders from New Zealand to its Beers of the World portfolio. The line will make its debut in early 2014 in the duty free channel alongside domestic market launches in Northern Europe and the UK.
Established by Stewart Monteith in 1868 for the pioneering gold mining communities on the country’s West Coast, this heritage is a market leader in the New Zealand craft beer market.
Heineken Global Duty Free Manager Sean McNaughten said: “As a New Zealander myself, I’m personally delighted that we’ve secured this opportunity in Heineken Global Duty Free to nurture the success of one of New Zealand’s most successful niche craft brands. The beers and ciders are all really stunning and we’re confident that premium beer lovers plus the ‘indie’ beer contingent will all enjoy discovering Monteith’s and the unique quality of the range we’ll be selling.
“The experimentation appeal of craft beer makes it one of the most talked about and sought after categories and we’re sure it will be just as popular in duty free.”
Launching in early 2014 in ferries, cruise lines and border stores, the Monteith’s duty free selection comprises five brands presented in 33cl bottles. These are Monteith’s Bohemian Pilsner beer, Monteith’s Pacific pale ale, Monteith’s Summer ale, Monteith’s crushed apple cider and Monteith’s crushed pear cider.
All Monteith’s beers are naturally brewed without artificial additives or preservatives, said the company, and the only additives are ingredients like rata honey or lemon juice. The range of beers includes a classic range, limited release seasonal beers and single source items.
*We’ll bring you more on this story soon, as well as further comment from Sean McNaughten on Heineken’s strategy in travel retail.
