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The promotion at London Supply’s Puerto Iguazu store is the first of its kind for Heineken DraughtKeg |
Heineken Global Duty Free and its Latin America distribution partner Monarq Group are celebrating their association with key South American travel retailer London Supply via an exclusive off-trade Heineken DraughtKeg promotion.
The activity in Puerto Iguazu is part of a series of global initiatives by Heineken to develop with its travel retail partners concepts that bring added value to the shopper experience as well as excitement to the beer category.
The promotion – the first of its kind for Heineken DraughtKeg – is supported by tailor-made point of sale materials including Heineken branded eye-catching shelves and gwp. It will appear in the central plaza of London Supply’s 5,000sq m travel retail outlet in Puerto Iguazu, located in the border area of Brazil and Argentina, from 1 November to 30 November 2011.
Heineken Global Duty Free Global Account Manager Americas Carlos Candeias said: “We’re excited to partner with Monarq and London Supply on this unique opportunity to showcase one of our innovative beer systems. This partnership has all the ingredients to elevate the shopper experience, create the right awareness for the Heineken DraughtKeg and show our leading position in the beer category.”
Monarq Managing Director Robert de Monchy added: “The central plaza concept is a truly unique promotion that creates an engaging in-store destination and reinforces that London Supply is an excellent partner in building premium brands in duty free”.
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Above and below: The promotion is supported by tailor-made point of sale materials including Heineken-branded shelves |
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For details, contact Natascha Waterbeek, Marketing Manager Region Western Europe Export & Global Duty Free, Heineken International, on tel: +31 (0) 20 5239 682 or e-mail natascha.waterbeek@heineken.com
