AUSTRIA. Gebr Heinemann has opened what it says is Austria’s biggest duty free shop in the airside Plaza at Vienna Airport. The company’s Heinemann Duty Free store has almost doubled in size, from 700sq m to 1,200sq m following a major refurbishment.
The walk-through unit is located just after the main security area in the eastern section of the terminal, with a design said to evoke “the atmosphere of Vienna by incorporating elements of Art Nouveau, patterns and colours from the paintings of Gustav Klimt and echoes of the city’s “˜Naschmarkt'”.
 |
Gebr. Heinemann Executive Director of Retail Raoul Spanger (left) and Flughafen Wien Member of the Management Board Julian Jäger officially open the outlet |
“As passengers get ready for their summer holidays, this Heinemann Duty Free Shop will be offering them a unique shopping experience at the new Vienna Airport Plaza,” said Gebr Heinemann Executive Director of Retail Raoul Spanger. “The airport for the Austrian capital is a transport hub for Europe and an important base for our company. We have maintained a successful working relationship with the airport for many years, and we look forward to continuing that partnership through the new shop. From experience we know that air passengers want to have a sense of where they are, which is why we have incorporated Viennese panache and Austrian charm into the new store.”
“The expansion of the retail and restaurant choices at Vienna Airport is a key element in our continuous pursuit of quality,” said Flughafen Wien AG Member of the Management Board Julian Jäger. “The whole retail area in this part of the airport is being extensively overhauled as we speak, and the new and expanded Heinemann Duty Free shop is a major milestone in that process. In this spacious zone, passengers will encounter a comprehensive selection of retail outlets offering well-known international brands and popular local labels. They’ll come away with a strong impression of the new quality of shopping at Vienna Airport. With more new shops and restaurants set to open over the coming weeks and months, we are confident of our ability to offer guests a top quality travel experience at Vienna Airport.”
The original Heinemann Duty Free shop has been remodelled, with patterns and colours derived from the works of Gustav Klimt on the walls and ceiling panels, in colours of white, orange, gold and black, as well as black and gold lamps.
The ranges of fragrances, cosmetics, confectionery and spirits have been expanded, noted the retailer. Also new to the range are leathergoods, including handbags, wallets and belts from brands such as Liebeskind, Guess, Coccinelle, MyWalit and Aigner.
Sunglasses, jewellery and watches have also been added to the assortment of accessories. Another highlight is a 30sq m shop-in-shop for the Montblanc brand featuring writing instruments and accessories. Elsewhere Heinemann Duty Free has installed its Heinemann’s Choice promotional spaces to feature regular exclusives and products.
To showcase Austrian specialities, Heinemann has taken cues from Vienna’s famous Naschmarkt with elements such as its characteristic wooden crates. In this part of the store travellers can find regional wines and schnapps varieties, Mozartkugeln chocolates and original Sacher cake from the Hotel Sacher.
Gebr. Heinemann Wien GmbH has operated at Vienna Airport since 2003. It has eight duty free shops and a crew shop in retail space of almost 4,000sq m.
 |
(L-r) Heinemann Duty Free Vienna Retail Manager Constantin Wiesmann, Gebr. Heinemann Executive Director Raoul Spanger, Flughafen Wien Board Member Julian Jäger and Senior Vice President Center Management Adil Raihani mark the opening of the new store |
