NORWAY. Gebr Heinemann has introduced its Heinemann & Me loyalty scheme under the name Tax Free & Me – a Heinemann & Me Member across stores operated by Travel Retail Norway (TRN).
Customers in the Tax Free Norway stores operated by the joint venture from Heinemann and Norse Trade in Oslo, Bergen, Trondheim, Stavanger and Kristiansand airports can now enjoy the same benefits as Heinemann & Me members.
“We are delighted to be taking this important step in the international expansion of our customer loyalty programme together with our partners TRN and the airport operator Avinor. Norway is a highly relevant market for us. The Norwegians are very loyal duty free customers and, thanks to our loyalty programme, we are now able to use this huge potential even better,” Gebr Heinemann EMEA Vice President Florian Seidel said.
TRN Managing Director Tore Hov added: “More and more travellers in Norway come from other locations where Heinemann is operative. By integrating into the world of Heinemann & Me, we can strengthen our Tax Free Norway brand and expand the shopping experience for our customers. The tailor-made local solution Tax Free & Me with its own name and own look and feel once again affirms the successful, customer-oriented partnership between Heinemann and TRN.”
The Heinemann & Me loyalty scheme gives members access to special offers, promotions and services.
Gebr Heinemann Head of Brand & Customer Communication Anja Zettel said: “With our loyalty programme, we are strengthening the relationship with our customers and we get to know them even better. In this way, we are able to continually modify and enhance the shopping experience in order to meet the identified needs of customers. This allows us to appeal to our customers in an even more targeted manner and to make offers tailored to their preferences. This is an important lever for increasing customer satisfaction and thereby sales and frequency in our shops.”
