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Baron Philippe de Rothschild has partnered Heinemann Asia Pacific to launch a Mouton Cadet promotion in the retailer’s Vine & Leaf store at Changi Airport’s Terminal 2 Departure Transit Lounge.
The April promotion features the Bordeaux wine brand’s premium Reserve Mouton Cadet range. Comprising wines from Bordeaux’s prestigious appellations, it is said to be intended exclusively for wine merchants, high-class retailer and the restaurant trade.
“The wines are made with the same care as the classic Mouton Cadet range, respecting the typical expression of each terroir in the quest for flawless quality,” the family-owned winemaker stated.
To support the promotion Vine & Leaf staff participated in a wine seminar organised by a dedicated Mouton Cadet team. The wines are highlighted in-store by branded backlit screens and Reserve Mouton Cadet visuals, while tastings are available through Vine & Leaf’s “˜Enomatic’ machine. The promotion includes a gwp offer of a Mouton Cadet cap.
Produced by the family-owned French wine company Baron Philippe de Rothschild, Mouton Cadet was created in 1930 and is today a leading brand of Bordeaux AOC wines. It is distributed in France and to 150 countries worldwide.
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The Reserve Mouton Cadet promotion is being supported by tastings in-store |
