‘Held in Triumph’ – Coty introduces newest member of the Boss Fragrances family

Boss Bottled Triumph Elixir was created by Annick Menardo, the creator of the original Boss Bottled fragrance 

Coty has unveiled Boss Bottled Triumph Elixir, the latest addition to the Boss Fragrances collection. It is available in 50ml and 100ml formats and launched in European and Asia Pacific travel retail in April.

The scent, a high-intensity fragrance inspired by football, was created by Master Perfumer Annick Menardo in collaboration with Perfumer Suzy Le Helley. Menardo was the creator of the original Boss Bottled scent, which celebrated its 25th anniversary in 2023.

Blending intensity with freshness, Boss Bottled Triumph Elixir is an ambery-green scent that opens with violet leaf top notes, followed by a woody heart of Vetiver essence and an earthy patchouli base.

It is housed in a glossy, vivid dark-blue bottle that reflects the fragrance’s play between freshness and intensity. It has a ceramic finish with an icy-gold cap.

The Boss Bottled Triumph Elixir fragrance campaign features three acclaimed football players, Eduardo Camavinga, Phil Foden and Kai Havertz. It includes the slogan ‘Held in Triumph’ and is a testament to the power of unity and teamwork to reach victory. ✈

(Left to right) Football stars Kai Havertz, Phil Foden and Eduardo Camavinga star in the Boss Bottled fragrance campaign

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